Kia Venga receives design honour

Even before Kia's latest compact MPV Venga goes on sale, the vehicle has been selected to receive an award for its design.

A Germany-based panel will hand over the award in March next year for the Korean manufacturer's B-segment people carrier's success in the Transportation Design category for cars, ships, trains and planes.

The iF product design award recognises design quality, workmanship, innovation and eco-friendliness.

Launched in 1953, the honour is awarded annually and is considered as one of the world's most prestigious prizes for excellence in design.

Peter Schreyer, Kia's chief design officer, said: "B-segment MPVs have traditionally been the type of vehicles purchased out of necessity - they are cars of function and practicality. Now all that is about to change. With the new Venga we have designed a car that will fulfil European consumers' practical requirements, while also being genuinely desirable and fun to drive.

"Venga is going to re-ignite interest among consumers in B-segment MPVs, by setting new standards for the class. The prestigious iF product design award is a welcome recognition of the success of our design strategy."

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