Jaguar to create new Brazilian plant

Jaguar to create new Brazilian plant

A marque motoring brand has become the first British car-building company to build a factory in Brazil.

Work has started on Jaguar Land Rover's (JLR) £187 million facility around 100 miles north-west of Rio de Janeiro in Itatiaia.

To start off with, 400 workers will be employed at JLR's state-of-the-art plant with a 24,000-vehicle yearly capacity.

It means that, from the year after next, drivers could find themselves buying a car that is British but built in Brazil. Land Rover's Discovery Sport is likely to be the first model to roll off the production line.

JLR management said that the move is a key development in its bid for worldwide expansion and long-term sustainability.

It also plans to establish its inaugural education business centre on foreign soil in the municipality. The partnership will see classes created with the aim of inspiring pupils to look for jobs within the firm after equipping them with vital skills.

JLR already has visibility in Brazil. For over two decades it has held nearly half of the country's premium sports utility vehicle (SUV) sector.

Copyright Press Association 2014