Innovative mobile phone app aims to reduce biker casualties

A pioneering new smartphone application (app) that aims to help reduce the number of motorcyclists killed and seriously injured on UK roads is available to bikers across the country thanks to a company from Cheshire.

iBiker, which has been funded by the Department for Transport and features former double World Superbike Champion James Toseland, is available on the iPhone and Android mobile phones. It is a unique app that will create a rewarding experience to bikers, enabling them to:

  • Plan, plot, and save their rides/routes.
  • Highlight points of interests, including pubs, cafes, cash points, hotels, biker shops, petrol stations and meeting points.
  • Rate routes.
  • Connect with the biking community by sharing information about their rides/routes via Facebook, Twitter, Flickr and other social networking sites.

Equally importantly, the app:

  • Uses British EuroRAP intelligence provided by the Road Safety Foundation to highlight "the most risky roads and routes in Britain" to bikers.
  • Provides interactive information and advice on how to ride safely and responsibly, including video run-throughs of popular UK biker routes, such as the Cat and Fiddle, and collision hotspots.
  • Enables bikers to sign up to BikeSafe post-test training.
  • Features "myth busting", equipment and maintenance videos, which star James Toseland.

Bikers make up a large proportion of road death on the roads. 27% of all people killed or seriously injured on Cheshire's roads in 2010 were on motorbikes yet they make up only 2% of traffic. Of the 39 people who died on our roads last year 14 were motorcyclists.

The app is managed by social enterprise business Redefine Convention. Gurminder Marwaha of the company said: "The app has been designed as a tool for bikers to map routes, rate them, add favourite points of interest, and share routes on Facebook, Twitter and Flickr. It also provides information and advice about safer riding. Uniquely we have filmed more than 90 different biker routes in the country that will be well known, such as the Cat & Fiddle and Snake Pass, and have asked experienced police riders to highlight the common dangers on these roads to bikers in the videos. We hope these videos will help bikers familiarize themselves with the routes and their potential hazards and dangers before they go on their rides.

"The Department for Transport funded the project and is very keen to see how it progresses. We have been running on line forums with bikers to help design iBiker and incorporated many of the  community’s ideas to make this app a unique user experience. Bikers can download it via the iTunes and Android stores, and start using it to create their own personalized riding app."