European motorists have now snapped up more than six million Hyundai cars since the South Korean manufacturer started targeting the region 37 years ago.
After moving into the European market in 1977, Hyundai sold a million vehicles over the next 19 years, with the Pony being launched in the UK in 1981.
Since 1996 sales have really moved into top gear with more than five million cars sold in Europe over the subsequent 18 years.
Hyundai Motor Europe's senior vice president, Allan Rushforth, said the company will continue to invest in the region as it is a "key component" of its success.
He added that the focus during 2014 will be on making quality improvements in various areas to lay the foundations for a new period of growth.
All but 5% of the of the Hyundai cars sold in Europe are designed and developed at the firm's technical centre in RŸsselsheim, Germany - while 90% are built at plants in the Czech Republic and Turkey.
Copyright Press Association 2014