Motorists opting for a 2015 vehicle from Honda's revised Civic range are being promised lower prices.
The Japanese manufacturer says drivers can save as much as £1,620 by buying a 2015 car instead of an outgoing model with equivalent specifications.
Prices for the entry level 1.4 i-VTEC manual S grade will begin at £16,815, with the top-of-the-range 1.8 i-VTEC Ex Plus Tourer costing motorists £26,970.
Honda UK's head of cars, Leon Brannan, says the 2015 price reduction forms part of a commitment from the firm to offer its customers "excellent" value and service.
The 2015 Civic hatch and Civic Tourer estate were unveiled at the Paris Motor Show last autumn. Their interior specifications have been ungraded and on the outside both cars feature a sporty new front design.
Honda introduced the Civic in 1972 and by 2006 getting on for 17 million had been sold around the world.
Copyright Press Association 2015