Racing champion Lewis Hamilton has demonstrated a car anti-skid protection system that is hardly used by Britons despite being around for quite some time now.
Meanwhile, a Populus survey has shown that while only two in five drivers know about electronic stability control (ESC), more than a quarter (28%) of people aged between 18 and 34 think that the system is of no use.
Comparatively, only 13-14% of over-55s believe the ESC to be pointless, according to the study.
Only a third of Britons wanted to install it in their next car, while 60% of Germans showed interest in it.
Despite ESC being capable of saving up to 250 lives a year in the country, it has not been sufficiently promoted by car showroom staff, the study indicated.
Hamilton, who came second in the British Grand Prix on Sunday, displayed the utility of the ESC at a safety event at Bedfordshire's Millbrook Proving Ground.