More than half of consumers believe that "green" credentials are a key factor when buying a car, but few are fully aware of the technologies involved, a survey shows.
Of more than 5,800 people polled by Yahoo! UK, fewer than two in five were found to fully understand hybrid and electric cars.
The study also showed that 60% of consumers were more interested in fuel-saving technologies than new advancements in electric vehicles.
Yahoo! UK & Ireland category director of automotive, Ian Webber, said: "Our research indicates that despite believing green technology is a key consideration when purchasing a car, there is still a need to further educate customers on green technology."
Nearly a fifth of those surveyed were thinking of buying a car in the next six months. More women than men considered green fuel technology an important factor when choosing a vehicle.
Also, 45% of consumers said TV commercials were still the most influential form of car advertising.
The poll came ahead of an international automotive summit in London organised by the Society of Motor Manufacturers and Traders (SMMT).
Paul Everitt, SMMT chief executive, said: "The motor industry continues to develop environmental technologies but to get them on the road, we need to make sure they are affordable and attractive to car buyers."
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