In a bid to make active travel a viable option, the Government has announced plans to stress the importance of cycling.
Backed by an investment of £12.5 million, the latest initiatives aim to put walking and cycling at the heart of local transport and public health strategies in next ten years.
By the year 2012, cycle training will be made available for about half a million additional schoolchildren, as the Government plans to create a generation of new, safe cyclists.
Transport Minister Sadiq Khan said: "Active travel means a transport system where walking and cycling become the norm.
"I want to see people, instead of automatically reaching for their car keys, feeling confident enough to jump on their bike or pull on a pair of trainers. I am confident that this strategy will achieve this, making active travel a genuine and viable option for everybody."
Adding to this, Public Health Minister Gillian Merron said: "Walking and cycling are two of the easiest ways for people to build regular physical activity into their daily lives - whether it's riding to work, walking to school or simply having fun."
The other aims of the strategy include every major public sector employer to be signed up to the cycle to work initiative, cycle parking at or within easy reach of every public building, and local authorities introducing 20mph zones and limits into more residential streets to improve safety for pedestrians and cyclists.
Copyright © Press Association 2010