Ford shifts EcoSports via Facebook

Ford shifts EcoSports via Facebook

Ford is using social media powerhouse Facebook to sell its limited edition EcoSport crossover and the 500-vehicle run is selling fast.

The EcoSport is based on the company's latest Fiesta revamp, but is chunkier, taller and has a higher ride height. It is powered by either 1.0-litre 123bhp EcoBoost petrol or 1.5-litre 90bhp diesel engines.

It also boasts Ford's Sync AppLink infotainment system with apps and touchscreen which provides owners with smartphone-like functionality. Its Autoread function voices emails and text messages to drivers, who can then dictate a reply using the system's voice recognition capability.

Although 500 units have been made available across Europe, just 120 can be bought in the UK through its Facebook page, starting from £16,995 for the petrol EcoBoost model.

The lucky 120 Brits will not only get a fantastic SUV, but initial freebreakdown cover too.

Copyright Press Association 2013