Land Rover's factory in Halewood has unveiled the first of the new Range Rover Evoque cars to come off the production line.
The highly anticipated model is among 40 new cars or variations that Jaguar Land Rover plans to launch over the next five years.
Already the company has earmarked £1.5 billion for product development - that includes new designs, engines and technologies - over the next five years.
Range Rover Evoque has already generated a huge amount of interest and is expected to help Jaguar Land Rover build on its recent successes, which resulted in £1.043 billion in after-tax profits for 2010-2011.
At the factory in Liverpool, the company's top executives, including CEO Ralf Speth, workers and union representatives came together to see the first Evoque roll of the production line.
The milestone vehicle is to be donated to the British Motor Industry Heritage trust.
Dr Speth said: "The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had - and it fits in perfectly."
Jaguar Land Rover has around 19,000 employees in the UK, and supports 140,000 other jobs through its associated businesses including supply chain and dealerships.
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