Fiat in deal with British Cycling

Fiat has signed a sponsorship deal with British Cycling that will see the manufacturer supply cars for use by the team and staff over the next three years.

Britain's champion Olympic and Paralympic teams will use the Fiat Bravo, the new Punto Evo and Fiat's 500 city car for transport.

The governing body - which oversees a range of cycling disciplines, including Road, Track, Mountain Biking, BMX, Cycle Speedway and Cycle Cross - said the choice was influenced by the Italian manufacturer's environmental credentials.

British Cycling chief executive Ian Drake said: "Our partnership with Fiat builds upon British Cycling's strategy to create a family of commercial partners with a view to building a long-term, sustainable future for the sport in the UK.

"As well as producing vehicles well suited to our diverse needs, Fiat is among the most environmentally conscious car manufacturers, which complements our efforts to create a more sustainable future for transport in Britain."

Paolo Lo Monaco, finance and business development director of Fiat Group Automobiles UK and Ireland, said: "Fiat fits well with what British Cycling is achieving in the UK - on the competitive track and off it - and we are delighted to be in partnership with them."

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