Official figures have suggested that the number of people dying as a result of drink driving fell during 2010.
The provisional Department for Transport statistics show that last year 250 people died - more than a third (35%) fewer than in 2009.
The number of people suffering serious injury as a result of drink driving also fell last year to 1,230 - a drop of 18%.
The substantial drop in deaths follows more marginal falls in 2008 and 2009, something which triggered murmurings that the Government's anti drink-drive message was failing to get across.
RAC Foundation director Professor Stephen Glaister said: "These drink-drive figures are to be welcomed, but sit at odds with the revelation earlier this week that police caught more drink-drivers - especially young motorists - in the summer 2011 crackdown than in 2010.
"It shows that the battle to combat drink-driving is never over and every new generation of drivers needs to be made aware of the dangers."
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