Fast response key to repeat MoT business

Fast response key to repeat MoT business

A link has been made between how long it takes for vehicle service or MOT outlets to respond to online aftersales enquiries and how likely they are to keep hold of their customers.

Research finds that a quarter of motorists, from a sample of 2,000, say two hours is the longest amount of time they are prepared to wait for an answer before taking their business elsewhere.

An additional 18% on top of that say four hours is their limit. Just 16% say they are willing to wait for 24 hours or more.

The survey, commissioned by automotive digital agency GForces, finds that women have more patience than men in this area. One in five females say two hours is the longest they will wait, while this was the case for more than a quarter (28%) of men.

Geographically, people in the north east have the least patience, with just under a third of respondents saying they would expect an answer inside two hours.

At the other end of the scale, only one in five drivers from Northern Ireland say two hours is their maximum. Northern Ireland also has the largest percentage of motorists, at 16%, prepared to wait for up to 48 hours for a response.

Copyright © Press Association 2014

Copyright Press Association 2014