End of the road for Saab brand name

End of the road for Saab brand name
New cars will no longer be manufactured bearing the Saab brand name, it has been announced.

The National Electric Vehicle Sweden company (NEVS), which holds the rights to the marque, has said it will no longer use the name.

NEVS had been planning to build a new electric car featuring the Saab badge.

But the motor, which had been scheduled for production from 2017, will now be built under the NEVS name.

The Saab brand was owned by aircraft company Saab AB until it was sold to General Motors in 1990.

Saab AB was said to have revoked the Saab marque from NEVS for use on its own products.

READ MORE: Saab delays production restart

We love cars

Find your perfect partner and sell your car for FREE

NEVS said the move had also been made to help it boost the image of its own brand.

The firm was created to take over the Saab marque after the company went bankrupt.

It has since produced a small stable of new cars featuring the Saab logo.

These include a 2014 version 9-3, the saloon car that first rolled off production lines in 1998.

NEVS will now focus its production efforts on motorists in China before moving into the global market.

RELATED CONTENT: Saab seeks bankruptcy protection

Saab’s first car hit the road in 1949 and was pitched to drivers as a fun alternative to rival brand Volvo.

Saab was originally geared towards building military equipment for the Swedish air force during the Second World War.

But when peace was restored, the company was forced to expand its production efforts.

In 2011, Saab had to pause production at its headquarters in the Swedish city of Trollhattan because of parts shortages.

The firm filed for bankruptcy in 2011 following failed attempts to secure funding from Chinese backers.

It had been facing production stoppages and funding problems for months, resulting in an inability to pay its suppliers and 3,700 staff.

At the time, the company’s CEO Victor Muller described the decision to file for bankruptcy as “the blackest day of my business career”.

Copyright Press Association 2016. Motoring News articles do not reflect the RAC's views unless clearly stated.