Visitors can witness the future of eco-friendly motoring and get tips on how to cut vehicle emissions and lower running costs at an event in east London.
The British International Motor Show has joined forces with the Co-operative and the Department for Transport to add the Greener Driving Pavilion to the host of attractions.
New green technologies - including fuel cells, electric vehicles and hybrids - will be showcased at the pavilion. It will also feature interactive displays, vehicle cutaways and simulators.
Drivers heading to the event will be offered simple tips on ways to make vehicles run cheaper in light of spiralling fuel prices and the recent economic gloom. 500,000 visitors are expected to attend.
Transport Minister Jim Fitzpatrick said: "We can all make changes to our every day activities to help towards tackling climate change. I am delighted that the British International Motor Show has taken this opportunity to focus on greener vehicle options and help motorists reduce their impact on the environment - and make cost savings at the same time."
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