Drivers 'want luxurious green cars'

A new report has revealed that more drivers will be encouraged to try out eco-friendly vehicles if fleet managers discuss more about luxury features such as 18-inch alloys, leather seats and satellite navigation.

Volvo's recent Drive report of over 250 fleet operators showed that the level of luxury was the second most significant factor for motorists when selecting a company car. This was followed by the amount of Benefit in Kind tax they would have to pay.

Selwyn Cooper, Volvo Car UK's national sales manager, said: "Drivers don't want to compromise on specification, comfort and driveability by going for a green model."

He added: "High specification, sporty looking low emission models are becoming more readily available which if made available across the company car choice list, shouldn't force organisations to incentivise drivers.

"Companies should automatically see an improved take-up without having to finance the change as well as benefiting from a lower corporate carbon footprint."

The Volvo research also saw 7% of fleets admit to plans for motivating employees into choosing more efficient cars, but Cooper believes companies won't have to use this strategy provided they have the right car choice list.

Driving looking for trendy, green cars can opt for the R-Design sports trim level in Vovo's Drive range which features a high level of equipment apart from offering low Benefit in Kind tax bills through low emissions.

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