Families who turn the exterior of their houses into Christmas-themed wonderlands are becoming local tourist attractions, new research has revealed.
Almost a third of motorists admit to driving up to five miles out of their way to enjoy the glitz and glamour of a well-decorated house, according to a Kia Motors survey.
A further 9% confessed to taking a 10-mile detour to take in a yuletide extravaganza, the poll found.
In total, 62% of those quizzed said they loved slowing down to drink in the sight of houses decorated in over-the-top fashion, with some drivers admitting they were so entranced by the festive scenes that they caused a traffic jam.
While fairy lights and decorations put a smile on our faces, it's important that motorists take extra care during December, with long dark nights and slippy roads easily leading to a serious accident or a call to yourbreakdown cover provider.
Steve Kitson, communications director at Kia Motors UK Ltd. says: "Forget decking the halls with boughs of holly, it seems that spreading a little Christmas cheer now involves lighting up the front of our homes.
"Over-the-top decorations can be really fun and eye-catching and with 14% of children enjoying the spectacle, we are not surprised that festively-adorned houses are stopping traffic to become a local destination!"
Copyright Press Association 2012