Alcohol manufacturers have been asked by the Institute of Advanced Motorists (IAM) to carry drink-driving warnings on bottles of beverages.
The call from IAM for warning people about the consequences of driving under the influence of alcohol comes as the road safety charity launched its Christmas drink-drive campaign.
Although the alcohol industry has agreed to provide health information on 80% of alcohol labels by 2013, IAM is urging the inclusion of warnings about drink driving as it says the move is essential given the figures of incidents and crashes for 2009 involving motorists under the influence of alcoholic drinks.
In 2009, the number of deaths caused by drink-drive incidents stood at 380, while serious injuries reached 1,490.
Motorists who drove under the influence of alcohol were involved in over 10,000 incidents.
Around 20% of motorists who died in accidents during 2009 were over the drink-drive limit.
Simon Best, chief executive of the IAM, said: "Drink driving is an epidemic on our roads. Every one of 2009's drink-driving incidents was preventable. That 380 people died in crashes that year, simply because they didn't heed the warnings and the law, is tragic."
He added: "We want to see clear drink driving warnings that are just as hard hitting as health warnings on cigarette labels. If the drinks industry softens the road safety and health messages on its labels then the case for a compulsory system of labelling would be compelling. The message to everyone is don't drink and drive."
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