Nissan is resurrecting its Datsun brand to tap into an expected surge in demand for affordable cars among the world's emerging markets, its leader has revealed.
Speaking at the Nissan 360 event in California,Datsun company chief Vincent Cobee said it is returning after 32 years to provide vehicles for countries like India and Indonesia, the first of which are likely to be on sale next year.
Mr Cobee said there are several nations that are developing enough political stability and economic growth to create a wider middle class. People will be earning more and Datsun thinks they will be looking to arrangecar insurance and get behind the wheel. "GDP per capita is growing, and when it crosses the $3,000 per inhabitant per year, we call that the motorisation stage," he added.
He said India is a nation of 1.2 billion people and currently there are 15 cars for every 1,000 people living there, whereas the ratios in Western Europe and the US are 600 cars per 1,000 inhabitants and 800 vehicles for every 1,000 residents respectively.
People moving into the middle classes want to lift their status and enjoy more opportunities and cars can help provide these benefits, Mr Cobee said.
Copyright Press Association 2013