Rolls-Royce has created a limited edition car which pays tribute to the legendary Campbell family's quest for water speed record glory.
The manufacturer unveiled its Waterspeed Phantom Drophead Coupe at the Bluebird restaurant on London's King's Road.
The site was once home to the Bluebird Motor Company, which provided financial backing to the water speed record attempts made by Sir Malcolm Campbell.
In 1937 Sir Malcom raced across Italy's Lake Maggiore in a Rolls-Royce-powered Bluebird K3 to hit a record speed of 126.3mph.
And the new Maggiore blue-coloured coupe is now heading to nearby Lake Como to be shown at the Concorso d'Eleganza Villa d'Este, an annual competition for vintage and classic cars.
Donald Wales, Sir Malcolm's grandson, said the new car - which incorporates a Bluebird motif - was a "perfect homage" to his ancestor's pursuit of speed on water.
Sir Malcolm set the water speed record four times, eventually hitting 141.7mph on Coniston Water in 1939. He also broke nine land speed records in the 1920s and 1930s and in 1935 became the first person to drive a car at over 300mph.
Sir Malcolm's son, Donald, broke eight speed records on both land and water in the 1950s and 1960s.
Copyright Press Association 2014