Continental is backing a campaign to raise awareness of the safety benefits of winter tyres.
The tyre manufacturer is supporting TyreSafe's Tyre Safety Month in October.
More than three million motorists were involved in a collision or had a near miss during last year's big freeze, a study by Continental Tyres found.
Thus with the country heading into autumn and winter, the firm is backing TyreSafe's campaign which urges motorists to be aware of the advantages of winter tyres.
Winter tyres are specially developed to provide increased traction in slippery road conditions and improve stopping distances of vehicles travelling at 30mph by eight metres.
Tracey Hyem, Continental brand manager, said: "We look on with envy at European countries that manage to keep business going as usual when a few flakes of snow bring our roads to a standstill.
"Those countries have a history of fitting the right tyres for the right season. Winter tyres are available to purchase in the UK from all good retailers. Our advice to drivers is to think about winter tyres early now. There's no point in being stuck on your driveway when the snow starts falling."
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