A special race pitting two wheels against four saw gold medallist Ed Clancy pip the Skoda Octavia vRS to the post.
In a race against the clock, the double-Olympian sped downhill at an average of 50mph, taking just 52.26 seconds.
The car was tasked with powering uphill, facing five major bends, in a bid to reach the top quicker.
Clancy was allowed a rolling start while the car, which can reach 0 to 62 mph in 6.9 seconds and speeds of 152mph, climbed the hill from a standing start.
The race took place at Southern Borders Loop, a notorious part of the Tour of Britain route. The stretch of road, which lies on the B6399 between Hawick and Newcastleton, can be located using aroute planner .
Clancy said the race was a tough challenge but the rolling start helped.
"The route is perfectly suited to cycling - whilst the car had to slow down to manouevre around the bends, I could pretty much straight-line most of the corners," he said.
The cyclist praised the performance of the 2.0 TSI 220PS DSG, which is the fastest vehicle ever built by Octavia Skoda, saying: "The Skoda Octavia vRS was seriously impressive, powering up the hill.
"It's really good fun to drive and certainly gives the thrill of the track a run for its money!"
Copyright Press Association 2013