Car air conditioning 'key feature'

Drivers across the country would rather have air conditioning than car alarms, the latest ExchangeandMart.co.uk survey has revealed.

The survey shows that 81% of motorists rated air conditioning the most valued built-in feature.

The findings will benefit buyers and sellers trying to discover which of the latest features add value to vehicles.

Customers of ExchangeandMart.co.uk were asked to rate the importance of a range of car features.

It was found that the second highest driver must-haves were alarms and immobilisers with 67% of people rating them as extremely important and 21% saying they would prefer to have them.

In contrast, 67% said a TV or DVD player for passengers isn't important at all and 58% say the same about sub woofers. This offers sellers an important insight into what they need to highlight in their advertisement to draw the most interest.

Exchange and Mart recently teamed up with CAP, the motor industry's premier provider of used vehicle values, to provide accurate valuations to all buyers and sellers using the site.

After alarms, Sat Nav is the most important feature with 24% believing it is almost entirely necessary, and 44% preferring to have it. MP3 player kits also ranked highly, with 52% preferring to have one. Hands free mobile phone kits are important to 29%, while 50% would like to have speed camera detection.

Let's hope that drivers have addedcar insurance to their list of essential features.

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