The Government could be persuaded to put the clocks forward an extra hour throughout the year if a campaign gathered enough momentum, a minister has said.
Department of Culture, Media and Sport spokesman Lord Shutt of Greetland said that while his department may be keen on the idea, other areas of Government may need more persuasion on its benefits.
The benefits of the move were pointed out by Liberal Democrat Lord Lee of Trafford, chairman of the Association of Leading Visitor Attractions, at question time in the House of Lords.
Lord Lee said: "The tourist industry calculates that if we were to move the clocks on an hour it would generate an extra £3 billion of revenue and generate between 60,000 and 80,000 new jobs."
A range of organisations, including Age UK, support the "lighter late" campaign, which recommends British Summer Time in the winter and British Summer Time plus an hour in the summer.
"Isn't it time the Government moved substantially on this issue and brought in a three-year trial?" he added. "Isn't it really a no-brainer?"
Lord Shutt replied: "From time to time there are occasions when people raise this idea of the extra hour. I think that this is one of those occasions when the time is right once again."
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