Nearly a quarter of motorists fail to buckle up before a journey, research has shown.
Despite high profile awareness campaigns, catchy slogans and the efforts of thousands of driving instructors across the UK, some 22% of motorists are still flouting the law and driving without a seatbelt every time they step into the driving seat.
Younger drivers aged 18 to 34 are most likely to run the risk, while older drivers (65+) are the most law abiding.
The fairer sex also proves to be more safety conscious, with 85% of women saying they always wear a seatbelt, compared with only 73% of male drivers.
Regional variations provided a glimpse into the safety habits of Britain's drivers, with drivers in Scotland most likely to 'clunk, click' before every trip.
The survey, conducted by insurance company esure, also found that one in six people does not wear a belt on short trips, 10% of passengers have to be prompted to wear them by the driver and 5% of drivers have gone on entire journeys without wearing a seatbelt.
Mike Pickard, head of risk and underwriting at esure car insurance, said: "A seatbelt can be the last line of defence for motorists in a serious crash and this research shows that far too many people are still taking unnecessary risks."
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