The impact of the economic slowdown on the motor industry has forced the organiser of the British International Motor Show to axe the event.
The Society of Motor Manufacturers and Traders (SMMT), which scrapped the 2010 event, said it is unlikely that the biennial show will be reinstated in 2012.
The show was successfully conducted at the ExCel exhibition centre in London's Docklands in 2008. However, it is feeling the impact of the ongoing crisis in the industry.
Following a thorough consultation with the UK motor industry, the SMMT said the event will not be reintroduced in 2012.
SMMT chief executive Paul Everitt said: "The British International Motor Show has been a tremendously successful showcase for the UK motor industry.
"In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focusing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions.
"The UK has a strong, diverse and highly competitive motor manufacturing industry, home to globally successful companies and iconic products admired around the world.
"Both the SMMT and the industry are committed to displaying the achievements of the sector and providing our customers with an opportunity to experience the full breadth of models available in the UK."
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