The launch of a new advert which aims to raise awareness about a change in the law for uninsured cars has been hailed by the British Insurance Brokers' Association (Biba).
The Association of British Insurers (ABI) has also welcomed the television campaign, which is expected to help tackle the issue of uninsured driving.
The TV campaign will publicise that from June 20 motorists who have not insured their vehicles, even cars that are not in use, may be subject to escalating penalties. It will be conducted by the Motor Insurers' Bureau.
Graeme Trudgill, head of corporate affairs at Biba, said: "Biba is delighted to have been involved in the biggest change to motor insurance law since the Second World War, so today is a big step forward for the industry and for road safety."
Nick Starling, the ABI's director of general insurance and health, said: "The ABI has long campaigned for tough measures to drive uninsured drivers from our roads. Not only are uninsured motorists more likely to be involved in accidents but they also push up the cost of motor insurance for honest motorists."
Copyright © Press Association 2011