Aston Martin still coolest brand

The Aston Martin supercar, made famous by James Bond films such as Goldfinger, Thunderball and now Quantum of Solace, is the UK's coolest brand.

For the third year running it has been awarded the top spot in CoolBrands' annual list of the most iconic brands.

CoolBrands council chairman Stephen Cheliotis said: "There's no doubt James Bond is one of the UK's most recognisable icons, and the recent update has seen 007 come back cooler than ever before.

"With excitement surrounding the release of the new film reaching fever pitch it is clear this is really contributing to Aston Martin's cool status.

"The brand is indelibly linked with James Bond because of the past success of the films and not only how they're still hugely popular - but how the film and James Bond sums up a lot of what it means to be smooth, stylish and cool."

Speaking about the full list of cool brands, which includes the iPhone and YouTube, Mr Cheliotis went on: "On the one hand we've got established brands making the cool list because of their heritage and status.

"There is one unifying key to all of the brands - they're all brands that have consistently innovated, refused to stand still and are at the top of their game."

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