Aston Martin named coolest brand

Aston Martin has beat off the iPhone to be named the UK's coolest brand this year, according to a new poll.

The annual CoolBrands survey ranked the sports car maker number one on its list of top 20 coolest brands. Aston Martin has now claimed the title four times over the past five years.

Motoring brands Ferrari and Mini also featured on the list in the ninth and 16th spot respectively.

Apple has two of its most popular brands in the top five, with iPhone in second place and the iPod in third.

Meanwhile, the BBC iPlayer was chosen as the coolest website.

Among fashion brands, Vivienne Westwood came ahead of rivals including Chanel, Alexander McQueen and Jimmy Choo.

The survey was drawn up after researchers identified thousands of brands which were then judged by an expert council and more than 2,000 consumers.

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