The prestigious 1 D personalised registration plate has sold at auction for a record £352,411.
Nabil Bishara, a Lebanese property developer, bought the plate at the DVLA Personalised Registrations auction, beating the previous record of £254,000 for 51 NGH in 2006.
Mr Bishara bought the plate for his wife's Bentley as a surprise and although his winning bid was £285,000 fees and VAT pushed it up to £352,411.
The number was always thought to be popular and was expected to make the most amount of money at the auction at Ardencote Manor Hotel in Warwickshire.
However, DVLA bosses were astonished at the frantic bidding in the room, as well as on the phone and internet.
Damian Lawson, DVLA Personalised Registrations' marketing manager, said: "We always expected interest in this registration to be among the highest we've ever had and the pre-auction bids certainly backed that up.
"But we were still amazed when the bidding went as high as it did and we are absolutely over the moon with the final result."
Copyright © Press Association 2009