The name's Sport - Range Rover Sport - and this new model has been launched in true 007 style in New York.
Current James Bond, Daniel Craig, was 'parachuted' in to Land Rover's unveiling of the vehicle at the New York International Auto Show in Manhattan.
He appeared in a glamorous short movie which was filmed in various locations across the city, to promote the all-new SUV - hopefully he didn't suffer acar breakdown on location.
The Sport model is number three in Land Rover's new Range Rover vehicle portfolio.
Its design is a combination of the second Range Rover and the Evoque.
Features lifted from the smaller off-roader include the two-bar grille.
The new model has the same aluminium platform as the Range Rover, saving 420kg in weight, while the previous model was based on the same platform as the Discovery.
The firm claims the lightweight stature of the Sport means it is faster, more agile and more responsive than any previous Land Rover.
Gerry McGovern, Land Rover design director and chief creative officer, said: "The new Range Rover Sport is the ultimate luxury SUVÉ Alongside the all-new Range Rover, and the Range Rover Evoque, the new Range Rover Sport represents the third distinct product in Land Rover's product revolution.
"Firmly establishing it as a powerhouse British brand, with exceptional design at its core."
Copyright Press Association 2013